At first I was a little creeped out by this ad for the Rollie Eggmaster Cooking System, probably due to the, er, ever so slightly suggestive nature of the photo accompanying the story I saw on Laughing Squid here.
Not that there's anything vaguely sexual about the shot, but why do we feel we need more foods in this, um, "easy to eat shape?"
And then of course, you see the bit about "Just crack your egg, pour it in, and watch it pop up in minutes!!"
Of course it "pops up." I mean, what else, right?
But when you watch the promo video above, I could see the benefits of this. Heck, I want to host a party serving only cylindrical foods! I want to be able to grab an egg-stick on my way out the door! Or a mini-burrito! Sold!